“We do listen to fan feedback, and we understand that price increases are unpopular, but our aim is to ensure our prices are neither significantly higher nor lower than our peers”-Wolves chairman Jeff-Shi sends message to Wolves fans after hike in season ticket prices as he claims new pricing are ‘fair and reasonable’

Wolves have announced their season ticket renewal prices for the 2024/25 Premier League season. It is estimated that the average price rise across the ground is nearly 18%. As a result, supporters have expressed their anger on social media concerning the club’s discussion.

Eyewatering price hikes across the ground

Emails were sent to Wolves’ fans on Thursday morning with season ticket prices for next season. Supporters were shocked by the level of price increases across Molineux, with some seats over 100 per cent more expensive to renew.

Under-14s located in the Billy Wright lower, which is the family enclosure of the ground, will have their season ticket increased from £105 to £245. This is a 133 per cent increase. Under-21s in this section have seen their seats rise in price by 46.6 per cent. Finally, adults in this part of the ground have seen their ticket increased by 22.8 per cent. One adult and one under-14 ticket in the family enclosure at Wolves next season will cost over £1,000.

Other areas of the stadium, namely the South Bank have seen adult tickets increase from £625 to £735, which is a 17.6 per cent rise. As well as this, adult season tickets in the Billy Wright upper, Steve Bull stand and the North Bank lower will cost £939, £835 and £735, respectively.

Shi has now written an open letter to fans about season ticket price hike

In a letter to the fans, Wolves chairman Jeff Shi doubled down on the decision to hike season ticket prices. He said: “When it comes to setting ticket prices, we benchmark our prices against those of the other 19 Premier League clubs, especially those with similar fanbase sizes, stadium capacities and sporting achievements.

“We do listen to fan feedback, and we understand that price increases are unpopular, but our aim is to ensure our prices are neither significantly higher nor lower than our peers. Our ticketing team has thoroughly researched and compared Wolves with other clubs, and I believe our pricing reflects a fair and reasonable balance based on our current position, past growth and future aspirations.

“Commercial growth is vital for our club’s sustainability and competitiveness. While Premier League broadcasting revenue is indeed a major source of income, it is also easily offset by the club’s wage bills. This means that our disposable income largely comes from commercial activities, including ticket sales, hospitality and sponsorship.

“This revenue is the key difference between us and the biggest clubs that we have to compete with in the Premier League and is an essential area for us to grow over time. Our head coach, his team and squad have put in tremendous effort to ensure our club competes at the highest level on the pitch this season and, as we move into our seventh successive season in the Premier League, we will continue to keep progressing and supporting them as much as we can.

“Your support is invaluable to us, and we are committed to keep growing Wolves to make the club a strong and sustainable presence in the top tier of English football.”